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PR 101 – Lesson 34 – Oh Lord, there are so many social media platforms. Which...
Note: The blog talk radio show scheduled for tonight has been canceled. Note Two: Because of a fight with my ISP, I am no longer sending group emails alerts about the latest blog. So, if you know...
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PR 101 – Lesson 37 – LinkedIn is the Adult Facebook
Bloggers note: This the same article that ran in Cision’s online magazine - The Navigator. I received such a positive response to it that I decided to run it here. In addition, I know many of you do...
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PR 101 – Lesson 38 – Social media might just be your job search life jacket.
As all of you I am sure have seen, I am very active on social media. A key part of social media is connecting with people. In the last three months or so, I have seen an increase in the number of my...
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PR 101 – Lesson 39 – How you should use that social media life jacket to get...
So, last week we talked about using social media to find a job. Here’s the second part of that. I have been asked two questions on using social media in job hunting. In the first one, the writer said...
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PR 101 – Lesson 40 – Facebook and all that – when it comes to job hunting
I have to make an admission right up front this week’s blog about job hunting: I am torn about Facebook and its effectiveness. I am not sure whether the largest social media site on Earth – 350...
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PR 101 – Lesson 41 – The Don’ts of Social Media
I read a story the other day from the online Kansas City InfoZine about how easy it is to trick Facebook members into revealing personal information. This is a hacker’s dream. IT security and data...
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PR 101 – My Thoughts on marketing, public relations and marketing
Welcome to the second part of Public Relations 101. This Wednesday blog is where I will be giving you my opinion on various marketing communications efforts. I see my Monday blog as a kind of primer...
View ArticlePR 101 – Lesson 44 – Selling Social Media
So, you review your new client’s needs and decide social media is the best course. Or, you are pitching a potential client and feel using social media would be the most effective way to meet their...
View ArticlePR 101 – Lesson 45 – So you need more reasons to convince your boss or client...
Okay, social media scares many C-suite people. That’s no surprise. Because if you are honest when you present, you should make them realize that using social media means acknowledging they don’t have...
View ArticlePR 101 – Lesson 48 – More On Social Media and Job Hunting
The latest statistics from the U.S. Department of Labor estimate the current unemployment rate at 9.7 percent. That’s 9.3 million people who are unemployed. Globally, it is estimated by the United...
View ArticlePR 101 – Lesson 50 – Another blog on social media etiquette
Since posting the very popular rant last Wednesday on there being too many social media sites, I have had some requests for a post on what is proper social media etiquette. I wrote on the same subject...
View ArticlePR 101 – Lesson 51 – Choosing a Social Media Agency March 1, 2010
When I first met my doctor almost 30 years, I walked into his office, sat down and asked him: “so, what was your grade in anatomy?” He laughed. I asked the question again. He saw I was serious. He...
View ArticlePR 101 – Weekly Rant #14 Why don’t most companies ever plan for crises?
The news and blogosphere have been full of items lately on various crises – from Toyota to the Catholic Church – large organizations are struggling to deal with issues that threaten to swamp them. The...
View ArticlePR 101 – Lesson 55 – The Media Says It’s Still Needed – But Is It?
I was at lunch meeting the other day, listening to four representatives of the Milwaukee media discuss how they are now using social media a great deal. They all said Twitter is a good way to reach out...
View ArticlePR 101 – Lesson 58 – My Awakening
I am presenting at a session on social media Saturday at a conference sponsored by the Public Relations Student Society of America at the University of Wisconsin – Whitewater. I am looking forward to...
View ArticlePR 101 – Weekly Rant #20 – More Social Media Rules
There was a large readership, but not a lot of comments, on Monday’s blog covering what I feel are the rules of social media. I guess that means people agree with the rules I am proposing. As I said...
View ArticlePR 101 Lesson #123 Pay Attention
I preach to my clients that the first foray they need to make into social media is blogging. It is the surest, most effective way to drive traffic to a website, which eventually leads to increased...
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